Use risk perception and risk communication perspective to evaluate the Essay

Use risk perception and risk communication perspective to evaluate the disaster management policy-making process - Essay Example Use risk perception and risk communication perspective to evaluate the disaster management policy-making process The earth has been found to be the only life-supporting planet for now. At least even if humans can live on other planets, it is the earth we all live on now.So if we are talking about keeping the earth intact and productive, then we should be thinking of ways of reducing; if not stopping disasters from occurring. The Assam Government Disaster Management Policy (2010) explains that â€Å"disaster is a sudden, calamitous event bringing great damage, loss, and destruction and devastation to life and property.† Sadly, the source continues to note that â€Å"the damage caused by disasters is immeasurable and varies with the geographical location, climate and the type of the earth surface/degree of vulnerability.† This explanation alone reechoes a very scaring situation whereby the fight against disaster must be embraced with all seriousness and urgency. Speaking of the need to fight disasters, the International Federation of Red Cross and Red Crescent Societies Disaster Man agement is quoted in World Confederation of Physical Therapy (2011) as pointing to disaster management as the most effective way of fighting disaster; explaining that â€Å"disaster management is the organization and management of resources and responsibilities for dealing with all humanitarian aspects of emergencies, in particular preparedness, response and recovery in order to lessen the impact of disasters.† ... At the evaluation stage of policy making, policy makers are offered the opportunity to critically scrutinize the feasibility, achievability, effectiveness and usefulness of any given policy. Having noted this, it is important to appreciate the fact that for disaster management evaluation to go on successfully without any setbacks, there are a number of factors that need to be put in place and a number of mechanisms that need to be used by facilitators. Two of these factors and mechanisms are risk perception and risk communication perspective. These two elements come in best when utilized will ensure that the eventual implementation of disaster management policies achieve their needed results. To this end, this essay seeks to explore the use of risk perception and risk communication perspective to evaluate a given disaster management policy-making process. Literature Review Overview of disaster management policy making process and its importance Policy making process takes place day i n and out in different quarters of organizational set ups. Even at the national level, there are several policy making processes that take place day in and out. Policy making processes are necessitated when the need to have policies in place arise. Sycamnias (2008) states that â€Å"according to a dictionary definition, policy is "any course of action followed primarily because it is expedient or advantages in a material sense."† Without any question, disaster management is such an important phenomenon that it needs a whole policy formulation to get it underway. As part of the importance of taking disaster management through the policy making process, taking disaster

Brand Identification Plays In Brand Loyalty and Brand Promotion Essay - 1

Brand Identification Plays In Brand Loyalty and Brand Promotion - Essay Example 3.2 Research Methods This research uses both primary data collection and secondary methods for testing the research hypothesis. The secondary research consists of a literature review that contains a critical analysis of the available literature and research on the customer brand identification, brand loyalty, brand promotion, customer satisfaction and retention. It also covers the theories on these variables and discusses any linkages between them. The primary research is carried out among 159 mobile customers in UK with the help of a questionnaire. The data collected in the city of York. Respondents of questionnaire were selected randomly and the target samples were shoppers from all age ranges from 18 to 66 years or more. Both males and females, who come out of retail settings, were used. The strategy used was to approach every third person coming out of a shops (Tesco, Asda, M&S, any high street shop, etc) to ensure that we get a random representative sample whose mindset is simil ar (shopping). Before giving the questionnaire to the respondents, the researcher explained the research rationale and asked the respondents to complete it based on their favorite mobile brand. Respondents were mainly females (51.6 per cent) in the age group of 18-35 (70.9 per cent). Tables given below give more details about the respondent characteristics: Respondents' Gender Frequency Percent Valid Percent Cumulative Percent Valid Male 77 48.4 48.4 48.4 Female 82 51.6 51.6 100.0 Total 159 100.0 100.0 Respondents' Age Frequency Percent Valid Percent Cumulative Percent Valid 18-25 55 34.6 34.8 34.8 26-35 57 35.8 36.1 70.9 36-45 35 22.0 22.2 93.0 46-55 6 3.8 3.8 96.8 56-65 3 1.9 1.9 98.7 66 or more 2 1.3 1.3 100.0 Total 158 99.4 100.0 Missing System 1 .6 Total 159 100.0 3.3 Research Design The research design consist of the sample size, data collection and sampling method, and analysis techniques. In this research we are using 112 items from previous studies to measure the relationsh ip between the customers and their favorite brands, using seven 7-point scale items Scale of Escalas (1996). All questions will have multiple choices (Caproni 2005, p.146).The results of the questionnaires will be used to make conclusions later in this study We used about 25 item scale of potential measures of model constructs from C.B Bhattacharya & Sankar sen study to measure the relationship between company identity and identity attractiveness and also to know the link between identity attractiveness and c-c identity : We used the findings of Ahearne et al (2005), to examine the link between customer – brand identification in first and second section of our survey (general question about customer and favorite brand) and also to describe the level of overlap between the costumer and brand identity. Questionnaire used was of a seven-point format like; strongly disagree, disagree, slightly disagree, neither agree nor disagree, slightly agree, agree and strongly agree. The res earch will also examine if the CBI have an important role towards the brand loyalty and also in the process of brand promotion. 3.4 Ethical considerations This research uses all the ethical